Transforming an Initiative into a movement

An initiative to promote livelihood generation activities within disadvantaged communities by establishing, recognizing and promoting micro-enterprises started and owned by members from vulnerable and economically weaker sections of society.

Key transformation sought through this initiative is to ensure economic empowerment and inclusion of the targeted beneficiaries in the process of economic growth of the country by enabling them to become contributors to the process and to reap the resultant benefits from the same.

The pathway for transformation will be through the creation of an enabling environment which addresses the gaps in the process of ensuring not just economic but social empowerment. The distinguishing features of this transformative initiative include providing relevant training, mentoring, guidance, and support to persons coming from severely disadvantaged backgrounds to become entrepreneurs who can establish, run, and scale-up their own enterprises independently, thereby creating livelihood opportunities not only for themselves but for others in their communities.